Is Your Realtor an e-PRO Certified Realtor®?
Did you know that not all Real Estate Agents are Realtors? And, that not all Realtors are e-PRO Certified®? When a real estate agent is a Realtor they abide by a strict code of ethics and principles including:
- Loyalty to clients
- Confidentiality
- Fiduciary (legal) duty to clients
- Cooperation with competitors
- Truthfulness in statements and advertising
When a Realtor has been certified as ane-PRO®, they have been trained in the state of the art technology and online marketing techniques. An e-PRO Realtor®knows how to market your home on-line with the use of:
· Websites
· Blogging
· Social media
· Photography
· Video Tours
· Slide show tour
· e-mail broadcasting
· Agent networking
Getting your home out in front of buyers where they’re looking the most is their specialty. An online presence is a vital component of a real estate professional's marketing strategy. With more than 87% of home buyers now starting their search on-line you need to make sure when you hire a real estate agent that he/she is 2 things…
1. An active member of the National Association of Realtors® and a GRI - Graduate of Realtor Institute®
2. An e-PRO Certified Realtor® from the National Association of Realtors®